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Newcastle, UK - 'Green' customers save 8.1m plastic bags

According to the Northumberland Gazette (UK):

"Newcastle residents are the most environmentally friendly in Britain after saving more than eight million plastic bags in less than two years, according to supermarket bosses.
Tesco said 8.1 million bags have been saved in its Kingston Park Extra outlet."

How'd they do it? The plan is pretty simple:

--Shoppers were encouraged to reduce the amount of plastic bags they would normally use by a third on each shopping trip.

--Customers are rewarded for not using plastic bags by getting 'green' points on their Clubcard loyalty cards which can be redeemed for food or other goods. Checkout staff asks shoppers how many bags they are reusing and agreeing the number of points to be awarded - now that's co-operation!

Jennifer

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This page contains a single entry from the blog posted on January 30, 2008 7:43 PM.

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