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I found this great article in the online version of IEEE's Spectrum magazine about First Solar, located in Tempe, Arizona:

It’s easy to make a small pile of money off photovoltaic cells but very hard to make a big one. The reason is one of the most fundamental in free-market economics: the larger the market you aim for, the more competitors you’ll have to face.

If you just want to power a billion-dollar space probe, almost any price per watt is acceptable. If you are selling to lonely farmhouses, you just have to charge less than the cost of running a power line to the boondocks. In some parts of the world, competing with grid electricity itself may be an easy game during peak consumption hours. But if you want the off-peak market, you’ll have to price your cells at about US $1 per watt. That price is called grid parity, and it’s the holy grail of the photovoltaic industry. At least 80 firms around the world, from Austin to Osaka, are in the chase.

Surprisingly, at the moment no company is closer to that grail than a little start-up called First Solar, which until very recently had been known only to specialists. It’s located in Tempe, Ariz., and analysts agree that it will very likely meet typical grid-parity prices in developed countries in just two to four years. It’s got a multibillion-dollar order book, it’s selling all the cells it can make, it’s adding production capacity as fast as it can, and its stock price has rocketed from $25 to more than $250 in just 18 months.

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This page contains a single entry from the blog posted on August 15, 2008 2:25 PM.

The previous post in this blog was Lose Weight: Urban Farm.

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