A new San Francisco company named One Blog Off The Grid (1BOG) is using bulk purchasing to drive down the cost of solar power for SF homeowners. 1BOG's goal is to help cut the price of solar installations in half. Their strategy is to get an organized group of homeowners in a neighborhood to all go for it together.
"People don’t want to be the first one on their street to install solar, to go through the permitting process, etc.," she says. "So we identify others who are interested so you don’t feel alone. There is a level of comfort that we bring."
