Those who are active in the green community understand the value and payback in their lifestyle choices. They already have one foot in the door, and when asked to communicate why they do the things they do or why they choose one thing over another, they explain their reasoning--the one that has most compelled them. But in that gap of communication, sometimes there is something lost in the mix and the greenie can't communicate their passionin a way such that the listener understands and feels that same element of passion.
That being said, when I first met Greg (Urban Farm) he shared with me that the key to creating change in our future is not in implementing new programs, rather it is in changing the way people think. (Read Ishmael by Daniel Quinn--for sale on our website).
Thats my goal is to change the way people think. How do you do that? Well, I think the right place to begin is by leading by example. People can hear something and process it, but it doesn't have really substance at that level....people need to SEE so they can relate and picture themselves in that element. Leading by example paired with communicating your reasons behind your decisions has massive power and ability and is how I have chosen to create change. I've always said it, we are the catalyst for change....and the key to positive, green future is changing the way people think.
