Viva Verde!

This is quoted from Paul Hawken, author of "Blessed Unrest..." and "The Ecology of Commerce":
On the same note of how to change the world to a different shade of green....
"I believe one of the challenges writers face is how to bring the "language of sustainability" in from the cold. The issues we face on an environmental level arise from science and the challenges we face on a social level are similarly consigned to disciplines that are not mainstream. You can't talk about entropic pollution and cultural deracination on "Oprah," so the task is to create narratives and stories that engage, the draw people in from where they stand and think."