Smart Spaces: Inside & Out
A Television Show and Website
Dedicated to Inspiring People to Make Planet Friendly Choices.
Hosts: Greg Peterson & Amy Godfrey • Producer: Kristin Atwell
Research: Maura Yates • Web: Jason Bavington
The sustainability movement is clearly at the tipping point with major corporations realizing that they can make a handsome profit by going green. This is evidenced by the shift to sustainability messages in advertising and daily media coverage. Plus an abundance of mainstream businesses have jumped on the bandwagon to capitalize on the growing sustainability market demand. Major companies such as Waste Management, Beyond Petroleum & General Electric have integrated sustainability into their company policies.
With the shift in market demand, corporations, small businesses, and universities are beginning to embrace the sustainability movement. The missing link is a way to educate mainstream America consumers. Our exciting new television show, Smart Spaces: Inside & Out, and Website, SmartSpacesTV.com inspire mainstream viewers to embrace living a more sustainable life. Our show illustrates “What’s in it for me?” to our viewers and utilizes the popular do-it-yourself concept to deliver a hip, savvy sustainability message.
Smart Spaces: Inside & Out uses two mediums to reach and activate our target audience: a weekly TV show that illustrates affordable projects that make your home more sustainable, and a web site that offers green products and builds community through educational white papers, tips and blogs. Our target audience is mainstream consumers, age 20-55 with middle to upper incomes, who if educated on the benefits to themselves and the environment would make a different choice with their dollars.
Smart Spaces: Inside & Out is a fun and guilt-free half-hour broadcast that introduces viewers to small, medium and large home projects with a smattering of quick tips that can be instantly implemented at little or no cost. Reinforcing our show topics is an expansive website containing additional information plus a learning community that supports the viewer in making the changes they see on the show and website. Additionally, our web site offers for purchase many of the products that we showcase on the show. The relationship between the TV show and the website builds a cohesive model to sustain our venture.
Television broadcast is only one venue for delivering the message of Smart Spaces: Inside & Out to mainstream audiences. In Spring of 2007, we will also be producing webcasts on SmartSpacesTV.com to increase viewer ship in our programs and products.
With our team’s 100+ years of cumulative experience in the sustainability arena we are uniquely qualified to capitalize on the green movement. Not only are we knowledgeable, we are also passionate about the subject material with the skills to successfully accomplish our goals.
Smart Spaces: Inside & Out
Contact: Greg Peterson
5555 North 7th Street, Suite 134-144
Phoenix, Arizona 85014 • 602.565.7045 • 800.678.8848
