Kid Basix products are made with one simple goal in mind:
Clean in, Clean out.
Making kids' lives better.
This is the Kids Basix Mission Statement and was the simple idea that drove the development of their first product. It is also the idea that will drive their products yet to come.
Kids Basix created The Safe Sippy™ drink cup in response to parents’ growing concerns about Bisphenol-A (BPA) and other harmful chemicals present in many plastic bottles. The "Safe" brand now includes The Safe Starter™ stainless steel baby bottle and The Safe Sporter™ sports bottles to provide safe, reusable drink ware for the entire family.
Why go stainless when so many BPA-free plastic bottles are available now? Kids Basix can give you 300 billion reasons. That’s the approximate number of plastic water bottles discarded around the world every year. Enough to power 12 million cars for an entire year. And that’s just the water bottles! It doesn’t include all the plastic bottles used for sodas, sports drinks, fruit juices and the like.
All told, the plastic bottles we throw away each year would reach to the moon and back -- 1500 times. So using reusable stainless steel bottles makes sense on every level: personal, local and global.
Simple ideas can make for ambitious goals. Their founder created The Safe Sippy™ cup because he knows how dangerous plastics are and it drove him crazy that he was giving his two year old son water every morning in a cup made from toxic chemicals.
It is the Kids Basix goal that future products have the same simple singleness of purpose: Making kids’ live better.
