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So You Want to Start a Nursery, offers a realistic overview of the knowledge and tools needed to succeed in the nursery business. Within the greater horticultural community, Avent and his Plant Delights Nursery are known for taking a high-spirited approach to a business that offers a select inventory of plants appealing to sophisticated gardeners. Befitting Avent's effervescent personality and commercial acumen, he steers clear of penning a purely technical manual, and alternatively presents a thoughtful, realistic overview on how to go about building and managing an enterprise based upon cultivating, marketing, and selling live plants. Avent writes for those aiming high in terms of income, as well as individuals who value freedom over profits, as he explains options associated with different types of nurseries. You will learn about the importance of business plans, essential skills, mission statements, structuring a business, and selecting a site. Avent spells out all the necessary practicalities he has learned from experience and sheds light on the stresses one can expect to experience as he takes readers inside every aspect of the nursery business.

Paperback: 340 pages